It’s not often that I get to say to say, “The the world’s best (insert blank here) just showed up at my door.”
Let’s try it out and you’ll see what I mean:
“The world’s best internet bill just showed up at my door.” Nope. They’re all the same and they all suck.
“The world’s best Netflix movie just showed up at my door.” No again. I already have Underworld on DVD, thank you very much.
Let’s try one more. “The world’s best Girl Scout Cookies just showed up at my door.” This one might be true, because any given Thin Mint is the world’s best Thin Mint up until that point. Alright, that’s a bit of a stretch.
So, the other day when a big box of Yokozuna Reaction cable sets showed up at my door, I proudly walked back inside and when I was asked what was in the box I proudly and confidently said, “The world’s best cables!”
Yokozuna’s star has been on the rise for the past couple years or so because they did something really smart: They made the smartest, simplest and best-working bicycle cable systems on the market – cables, that when paired with today’s highly precise shifters and derailleurs take, mechanical shifting and braking performance to its apex.
There are three simple yet effective features that derive this performance benefit:
1) Compression-free housing. When housing don’t compress or flex in and out, all the energy of your shifting or braking effort gets transmitted to the derailleur or the brake caliper – no energy loss in the housing means more direct action and better performance.
2) Stainless steel cables. Yokozuna doesn’t bother coating lower quality cables with various slippery chemical coatings. Instead, they just use a high grade and tightly-wound stainless steel cable for strength and durability.
3) Jet-Lubed housings. This is Yokozuna’s name to describe the fact that their cables come out of the box already 100% infused with their special lubricant – that means the entire length of every piece of housing they supply comes impregnated with lubricant – not just the ends.
Oh, and in case you haven’t noticed – they come in white. Can’t wait to see these on the team bikes. Stay tuned.
The elite amateur team sponsored by Embrocation Cycling Journal, International Bicycle Center and Mad Alchemy Embrocations. With contingents of racers in New England and the Pacific Northwest, Team Embrocation races road, cross and mountain throughout the US and a little bit beyond sometimes. Now entering their second season, the team features a deep and diverse roster.
