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Embrocation Cycling Journal - Title Sponsor – Cycling Culture Quarterly

Embrocation Cycling Journal is a quarterly publication focusing on all facets of cycling culture including racing, commuting, product reviews, and human interest stories. Each journal draws content from a wide variety of writers, artists and photographers and compiles this content in a high-quality, stylized book for sale directly to consumers via web store or through a network of participating dealers worldwide.

International Bicycle Centers - Presenting Sponsor

International is one of the oldest and most respected retailers in the Boston area with locations in Boston proper and Newton, MA and specializing in specialty bicycle products of all kinds. They’re also highly involved in supporting the local riding and racing communities. They have a unique and highly successful business model that features a long and prosperous relationship with Trek as their primary brand and compliments this most respected of American brands with a healthy dose of some of the finest European bicycle brands including Ridley, Pinarello, Pegoretti and Eddy Merckx.

Mad Alchemy Embrocations

Made from all-natural ingredients by one man on the north shore of Massachusetts, Mad Alchemy Embrocations are high quality balms, liniments and chamois creams for all cycling applications. We couldn’t be team Embrocation without an official embrocation sponsor, after all.

Ridley Bicycles - Frame and Fork Sponsor

Ridley comes on board this year as a new frame and fork sponsor. Ridley is a major player in the European market and best known for their domination of the cyclocross race bike market. With a new distribution network in the US this year, Ridley is eager to gain greater market penetration in the northeastern racing scene.

SRAM Corporation - Drivetrains and Brake Systems Sponsor

Chicago-based SRAM has taken the road bike world by storm these past couple years by introducing lightweight, efficient and ergonomic products at reasonable prices. We’re fortunate to be using their Red and Force level parts kits on the team bikes.

Fizik - Saddle Sponsor

Fizik is another new addition to our equipment sponsor list for the 2010 season. Fizik saddles are well-known for their wide variety of cutting-edge shapes and designs for all riders. Like Ridley, they’re a European company with the product and desire to gain more US market presence. They are producing custom versions of their saddles to match our team frames.

Lazer - Helmet Sponsor

We've been a fan of Lazer helmets for a long time both because they make great, no nonsense race helmets and because they embrace race culture in all its forms in a deeper way than most companies.

Pedro's - Race Support

Pedro's has been a staple of the New England bicycle scene for more than 20 years, providing teams and customers with the finest lubricants, cleaners and tools. They're avid supporters of racing and bicycle culture in all forms, so it's a no brainer that they would be our official race support supplier.