Embrocation Cycling Journal - Title Sponsor – Cycling Culture Quarterly
Embrocation Cycling Journal is a quarterly publication focusing on all facets of cycling culture including racing, commuting, product reviews, and human interest stories. Each journal draws content from a wide variety of writers, artists and photographers and compiles this content in a high-quality, stylized book for sale directly to consumers via web store or through a network of participating dealers worldwide.
International Bicycle Centers - Presenting Sponsor
International is one of the oldest and most respected retailers in the Boston area with locations in Boston proper and Newton, MA and specializing in specialty bicycle products of all kinds. They’re also highly involved in supporting the local riding and racing communities. They have a unique and highly successful business model that features a long and prosperous relationship with Trek as their primary brand and compliments this most respected of American brands with a healthy dose of some of the finest European bicycle brands including Ridley, Pinarello, Pegoretti and Eddy Merckx.
Mad Alchemy Embrocations
Made from all-natural ingredients by one man on the north shore of Massachusetts, Mad Alchemy Embrocations are high quality balms, liniments and chamois creams for all cycling applications. We couldn’t be team Embrocation without an official embrocation sponsor, after all.
Trek, Mountain Bike Sponsor
Our Pro women mountain racers tackle the variable XC racing scene on Gary Fisher Collection Trek mountain bikes, which are generally regarded as the best mountain race machines made.
Lazer - Helmet Sponsor
We've been a fan of Lazer helmets for a long time both because they make great, no nonsense race helmets and because they embrace race culture in all its forms in a deeper way than most companies.
Pedro's - Race Support
Pedro's has been a staple of the New England bicycle scene for more than 20 years, providing teams and customers with the finest lubricants, cleaners and tools. They're avid supporters of racing and bicycle culture in all forms, so it's a no brainer that they would be our official race support supplier.
The elite amateur team sponsored by Embrocation Cycling Journal, International Bicycle Center and Mad Alchemy Embrocations. With contingents of racers in New England and the Pacific Northwest, Team Embrocation races road, cross and mountain throughout the US and a little bit beyond sometimes. Now entering their second season, the team features a deep and diverse roster.
