Remember that nerdy kid in high school who fully embraced his nerdiness and confidently expressed it openly? Remember how somehow he was so nerdy, and so confident about it that he ended up being cool, and dating the really hot, popular chick? Yeah… that guy. Geekhouse Bikes is kind of like the bicycle industry version of that guy. Marty at Geekhouse fully embraces his inner geek – he sponsors a cyclocross team that has the ugliest kits imaginable, shows up the NAHBS in a Starfleet uniform, sports the appropriately ironic facial hair and has developed quite a following and fan-base in the last couple years. It doesn’t hurt that he makes some really nice rigs.