Embrocation News for February 18th

By: Embrocation Feb 19

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We’ve been a bit on the down-low recently, but fear not, dear readers, our relative silence is not indicative of our efforts in recent weeks. Think of this as the calm before the storm – a storm named Awesome. We have some good stuff coming your way, including some new print publications, so new soft goods and a whole series of new online columns due to appear shortly.

Here’s a little review of the goings-on and a look forward at what will be happening in Embro land.


The 2011 North American Handmade Bicycle Show is coming up next week in Austin, TX. We’ve made it a point to attend this show the last few years in various capacities. Last year in Richmond we had a booth space. This year, we’re foregoing the booth and attending with the intent to cover the show. Every day during NAHBS we’ll be publishing articles bringing you the best of the show – not just the bikes, but the people and the scene. Reports will come from Jeremy and James and also from regular Embro contributors Chris Harris and Jackson Weber. If you can’t make it to the show, we’ll be doing our best to bring you the cultural spectacle that is NAHBS.

Rouleur, Volume 22 Now in Stock

The latest issue of Rouleur is now in stock and available for immediate shipping. Sales of Rouleur have exploded with the past two issues – in fact, we sold out of issue 21 in just a couple weeks, so if you want 22, you had better act quickly.

Online Editor, Nathaniel Ward

Over the past year Embrocation Cycling Journal has transitioned from a side-project to a real company and a full-time job for a few of us. As our company has grown we’ve put more and more emphasis on the online publishing component of our operation. Lying some where between journalism and blog content is what we’re shooting for and we’ve started to cultivate a readership with some diverse and entertaining columnists. In order to take that to the next level – to add some consistency and professionalism to the operation – we’re bringing on Nathaniel Ward as our Editor for Online Content. Those who follow Nathaniel may recognize his name, as he’s been a contributing writer for us for some time now. He brings his ample skills as an author, editor, teacher and all-round people person to bear in his new roll.

Team, Updates coming soon

Our 2011 team is taking shape. This year, we’ve deepened our partnership with International Bicycle Center and plan to offer an expanded team program with road team hubs in Boston and Portland, OR. We’ll also be dipping our toes into the mountain bike waters, sponsoring a small but talented group of professional women on the national mountain bike racing circuit. As usual, we have some of the best equipment a team could ask for, and in the coming weeks we’ll be doing highlights of some of our new riders and some of the stuff we’ve been using to mount a season of racing across the country.

Bates Magazine

Speaking of the team, our own Jurgen Nebelung got some props from his Alma Mater, Bates College in Maine in the most recent edition of their college magazine. Check out page 48 of the new Bates Magazine for a little coverage of Jurgen taking the win at his hometown race, the Yarmouth Clamfest Circuit Race, last summer. It’s a good little bit of coverage of one of the best moments from team Embrocation’s 2010 road season.



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