We have some new products, a new web store and have been getting some good press and making some new friends.
Updated Embrocation Store
We’ve been making some changes and improvements to our web store section. Hopefully these changes will make the store more user-friendly with the ability to see many more products without excessive scrolling. This is first of several improvements we have planned for the site in the coming months, so, stay tuned.
Embrocation Race Day Bag Kit
Speaking of our store, we’ve updated our Embrocation / Mad Alchemy Race Day bag kit. It’s now available with cyclocross-specific products, replacing our warm weather kit with a smattering of our favorite heating embrocations. It’s a good option for the dedicated crosser’s arsenal of race day supplies. The bags are hand-made by Lemolo Bags in Portland, OR and are equally at home filled with embrocations inside of your race bag as they are filled with your toothbrush and other toiletries on any road trip.
Supreme Roastworks
We got a little care package from one of our best customers and friend Joar at Supreme Roastworks in Oslo, Norway. Joar has been a fan of Embrocation since the beginning and runs a pretty cool coffee roster in Norway. He sent through some of his product and we’ve been enjoying some delish coffee for the last week or so. Thanks Joar. Too bad Norway is a bit far from us, otherwise we’d love it if Supreme Roastworks became our official coffee supplier.
India
On to another country and continent altogether. We got a note from our buddy Darren the other day. He’s an Aussie living in India racing bikes there and trying to bring some cycling culture to the South Asian sub-continent. We sent him some Embrocation Journals a while back and he’s been doing a good job at disseminating the good word. Due to Darren’s efforts we got a call-out on this Indian cycling blog which has some interesting content and is worth a read-through.
Belgium
This is Peter.
He’s a good friend of ours from Belgium. Peter and his brother, Stijn, were nice enough to give Jeremy a place to stay on his trips to Belgium. He was rewarded for his hospitality with some Embrocation colors to wear. In turn, we were rewarded by Peter representing us during his racing efforts. Most recently he sent us a note that he was doing some mountain bike racing, and actually doing quite well, coming in second in a big 24 hour mountain race over there. Thanks Peter. Keep up the good work and we’ll see you fellas out in Vegas.
New Team Sponsor – Pedro’s
Last week we sealed a deal with Pedro’s who will now be our official supplier of tools, lubes and other support items. We’ll be sporting their goods at all of the upcoming Expo events at cross races this fall. The partnership is a natural one – Pedro’s is a New England staple and have been supporting local, regional and international racing of all kinds for decades. We’ll be bringing our team up to Pedro’s for a visit and product clinic in the next couple weeks. At that point we’ll have some more information about their products and company posted on our team site.
