For starters, it’s summer and we have a great number of projects in the works, maybe even a new print issue (actually, yes, another print issue) and a bunch of other stuff. Where to start?
Embrocation Decal Kits
Another project that’s been in the works for a long time, our decal kit was made to adorn our team’s Ridley Helium road bikes and is now available for purchase on our web store. The kits feature Embrocation logo decals in several specific types, such as chainstay protectors and specially shaped stickers to protect your headtube from cable rub, etc. And then there are some decals that don’t really have any specific purpose – they just look cool. Add one to your next order.
New Helmets for the Embrocation Team
We’ve been impressed with Lazer Helmets for some time now. They’re represented by some of the best (and most fashionable) pro riders we know, see Team Katusha and local pro Adam Myerson. They’re a company that gets racing, racers and the whole scene that we’re part of, so it was a natural fit for us. Our team just received a shipment of Lazer’s Genesis Helmets and so far, everyone seems psyched on the new lids. Look for more on our team site in the coming weeks.
Open House at Pedro’s this Thursday
This Thursday, our friends up at Pedro’s will be hosting a Grand Opening Party. While Pedro’s has been around for years and years, the company has undergone a rebirth of sorts recently with a new management team; the hiring of a bunch of new staff and a new facility up in Haverhill, MA. Their doing a great deal of outreach to the local riding community, including hosting group rides on a weekly basis, and sponsoring a handful of teams, including a new elite cross program come fall. The party should be a good time.
Check out Ken’s Shirt
Here’s a little video from the European Handmade Bicycle show earlier this year. It has two features: One dude who made some funky stem and an interview with Ken Bloomer, an American ex-pat who’s been living in Germany for a bunch of years and doing a good business importing and marketing American-made goods, such as working with our friends at Independent Fabrication.
European Handmade Bicycle Exhibition – Day 3 from e r t z u i ° film on Vimeo.
Did you see him? He’s rocking our Big Moka shirt in Cranberry, and dare I say, it looks pretty good. We’ll be hearing more about Ken in the coming months – he’s a big fan of Embrocation and will likely be helping us with some projects in the near future.
Ride.Studio.Cafe
We got some love this week on the Ride.Studio.Cafe blog. For those not in the know, this is the new bike shop / coffee shop in Lexington, MA owned by Rob Vandermark of Seven Cycles. Good little place, with some scandalously good coffee and wicked bikes to boot.
Vermont Solutions Festival
This is something else we’re getting involved with toward the end of August. We’re a cycling culture publication, and while that does focus on racing a good amount of time, we’re equally interested in bicycles as tools for everyday life, not just for racing. As such, we’re particularly interested in the Vermont Solutions Festival, August 27th and 28th in Stratton, VT. It’s a couple days of events and discussions all focusing on sustainability and other efforts to provide green transportation and living solutions. There are a few dedicated bicycle portions of this event and we’re sponsoring them. Stay tuned for more details on this event.
