Weekly Round-up: September 21st

By: Embrocation Sep 21

Share |

Last week we had a little Star Wars riff here on the Round Up. Judging by the feedback we're considering scrapping all this bike business and running a Star Wars fan website. Sigh. Anyway, watch this and turn up the volume:



Met the girl, met the bike, ditched the girl, kept the bike. Beautifully familiar.

Avon Celli e L’Eroica from WP on Vimeo.



Freddy's wonderful voice attached to people more attractive than Freddy.

adidas | Team GB Don't Stop Me Now from Philip Bloom on Vimeo.



Hey JTL, good job on your super awesome major victory (first Brit to win the Tour of Britain). However you sure look like a roadie version of Vin Diesel.



Product Pick of the Week: Selle Italia Superflow saddle. Judge if you want, but this thing is amazingly comfortable.

Good article from our friends down under on their experience with Osymetric Rings. We just got a restock ourselves.



An entertaining train wreck of bicycle design and branding. God help you if you use skulls in your logo and your brand has nothing to do with motorcycles or metal... Comments section is actually pretty interesting to read the various reactions. Kind of a cross-section of the cycling public on display.



You think your team keeps it tight? Please.



Very sad news out of the Basque region this week. RIP Cabedo. Please, be safe out there, readers.

 

Weekly Roundup for September 14th

By: Embrocation Sep 14

Share |

Interesting article. Worth a read.


Did you guys hear we’ll have a Team Time Trial at the World’s this weekend? News to me too.


Ahem, well, what to say? Hey, at least no saddle sores (and no girlfriends either).


Ok, on the same weirdo vein, we have Graeme Obree’s latest machine to attempt a 160km/h flat record. On a bicycle, if we can call it that. Hmm... How about “Human Speed Probe”?


One of my favorite riders, Rambo, who’s 41 years old, breaks away with 20km to go and wins the race. Old dogs never cease to surprise me with their new tricks.


Settle down, Alberto. children are watching.


Danny MacAskill - "Way Back Home" from Dave Sowerby on Vimeo.


Sorry, Theo. But you look like one of those circus dudes who get shot out of a cannon.


If I lived on Tatooine, I would totally get one of these. Would make my commute to Mos Eisley both fast and enjoyable.

 

Letter to our Readers

By: Gustavo Cinci Sep 7

Share |

We’d be remiss not to mention the earthquake that recent doping admissions have caused in our sport. This has been a very sludge-filled past few months, dirty, stinky, ugly. Rider and directors are now coming clean, including my favorite super hero (Mr. Museeuw) to general worker soldiers who were subjected to wading in the filthy pond of the higher rungs of the sport. The quake’s aftershocks are hitting all shores, threatening racers all over the world, threatening the sport as a whole. At this very moment cycling looks pretty bad and it is indeed a shame. So much so that brandishing our fist in indignity and turning away comes as a reflex: we don’t like it, we change the channel. It’d be just as easy to tune out, ignore the evidences hidden in plain sight, refusing to acknowledge the perilous nature of current illicit practices. Or at least the practices that many riders, employed or retired, have been accused under the premise of “it was the culture”, or “I had to do it to keep up”. We understand that. We get it, and this is not a finger-wagging, holier than thou missive. Rather, as sports people we revel on the magic that entertain us, the scintillating athletic stunts that we welcome as beautiful.

So we want more, and we want to believe, and we as a whole, in one way or another, encourage the riders on their way to feats of magnificent courage. We don’t care if they’re manufactured by talent and genes or talented pharmacists. We just want to be entertained, we want to fuel our fantasies as we ride along, doing our commentating on our own heroics, knowing full well that we shouldn’t believe all we see on TV. But we still do it. And now I wonder, dear readers/riders, if our yearning for mace-wielding Gladiator on two wheels has something to do with how our sport has developed. Or how we are ever-so-slightly responsible for the ugly turns that cycling at times has been resorted to take. Sure, by seeing them on TV, or reading about them, we subconsciously and purposely create a distance by deifying the riders, we give them sobriquets like “angel”, “pirate”, “warrior”, we put them on a pedestal. Then when they’re debunked, we defrock them just as easily. Is this what we do now? We dismiss them when they’re “popped”? Let’s say, as an example, you have loved ones who are hurting; what do you do? Do you cast them aside, ostracize them and move on, or do you bring them closer and show your support and love in the best way possible?

I choose the latter. And I choose to read and pay attention and try to understand the realities at hand. Emulate the demigods at your own peril; they’re people and they misstep as often as anybody. Let’s make an effort to support the good causes, the local racers, your town crit, the juniors, the collegiate folks, because that’s where it all starts.

OK, off the soap box now. We’ll be back next week with our normal programming.

 

« Newer Posts | Older Posts »

© Copyright 2013 - Embrocation Cycling, INC