Pro Bike: Powers' Championship Winning Focus Mares

By: Brandon Jan 13

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Powers launched himself from the gun to his second National Championship, but not after an intense chase from Ryan Trebon and Tim Johnson, both of Cannondale/ The bike ridden by our new champion will look very familiar as he's piloted it for the last few seasons, but we still took the chance to grab a few shots of today's setup.

The drivetrain is his normal setup of SRAM Red all around, slowed down by Avid's top-tier Shorty Ultimate cantilever brakes. Powers was the only one on the podium running cantilever brakes, do with that information what you will.

Rolling stock consisted of his very familiar Easton EC90 wheels and Dugast Typhoon tires. I noticed the Typhoon and Fast Bird were the two most popular treads in the Pro race from Powers' tire supplier, Dugast.

Finishing kit consisted of Easton EC90 bars and seatpost, EA90 stem, Crank Brothers Candy 11 pedals, Fizik Aliante VS saddle, and Fizik tape.

photos by Brandon Elliott


PART2: PARLEE Z3 Custom Build and Riding Notes

By: Jared Porter Jul 28

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What’s big, black and weighs 15 lbs? My new bike of course. I was just refreshing my memory of Part1 and realized that, though I made what I wanted, there was a lot more that came out of this build. I have put about 300 miles on the Z3 in the past few weeks and it has allowed me to ride at the very ragged edge of my ability and fitness. My commuting times have dropped 4 minutes over the 9 mile route. I rode a century in the lead pack for 75 miles averaging 25 mph before I cracked. I beat the thunderstorm home today; my shoes are still dry! For athletes of greater prowess, and there are a lot, these are minor events but they are my personal bests. A bike that can do that from the moment you throw a leg over it is magic. That’s how I feel about the Z3.

The many people who helped me with the building of this bike are all so talented. The craftspeople responsible for the fitting, designing, fabrication method, tubing design and making, not to mention the component makers, all endeavor to create the most superbly refined bio-mechanical machinery. Building a bike from woven carbon cloth into a rigid, tuned structure is a very elemental experience. It takes a lot of people working together to create bicycles. Even a one man shop relies on an army of suppliers to make a single bicycle, when you strip away every piece from every other piece. I am referring to spokes, bearings, seals, hub shells—every little tiny bit. It’s an amazing piece of cooperation, and is often overlooked by even the most knowledgeable craftsmen.

Here are some shots of Rommel building the frame. I know how to build a Z3, but Rommel is truly the living master of building custom PARLEEs. I was happy to take the photos in this case, and let him do what he does best.

Rommel popped out the largest interior frame holes he could get away with. This reduces weight without compromise to the structure. This is particularly apparent in the bottom bracket. He also added carbon plies to the bottom bracket and head tube to boost torsional stiffness at the tube junctions.

The frame’s joints are comprised of many plies of carbon oriented very precisely, layer upon layer. When this stage is completed, two plies of carbon 3K cloth are applied to the outside of the tube junction. This outer “skin” gives the joint a tidy look that also obscures the layup beneath.

Next the frame needs to be cooked. Each tube junction has a mold that is bolted over it. The mold introduces the heat and compression required to cure the the frame. This is a proprietary method that I can’t divulge, but the result is an ideal tube union that has no voids, superior mechanical strength, and a very clean finish.

There is a lot of sanding that happens after the molding process. It takes skill and concentration to do this type of finishing. Sand too much and you will burn through the outer layers of woven cloth on the lugs; if you are too timid it will take you a week to do. The process is best described as rapid precision sanding with air tools. Tedious, exacting, and very important to the aesthetic of the frame. Next the cable stops are bonded on and the excess glue is carved and sanded away. Every cable stop is laid up and machined at the factory. They are beautiful little sculptures that function perfectly.

A final check is made of the wheel alignment, cable guide positioning and function, verifying that the bore of the bottom bracket is ready for the bearings and that the integrated seat post has been trimmed to the correct length for my saddle height. The last step is finishing. I decided to wax the frame and use gloss black logos. This gave the frame a satin black sheen for the gloss black logos to contrast with.

This subtle aesthetic was carried throughout the build. I matted out the clear of the Ritchey Superlogic seat topper as well as all of the SRAM Red drive-train parts. Brian, one of our painters, did an amazing job with that part using a candy red tint for the SRAM logos with metallic ghost accents. I continued the gloss black outline logos on the Enve 2.0 fork as well. I decided to go with the 2.0 fork over the 1.0 after realizing that the stock steerer length on the 1.0 was too short for my head tube. The folks at Enve sent me one of their fantastic cockpits and a set of R45 clinchers to round out the matte black build.

The folks at Enduro sent me one of their new Pressfit 30 ceramic bottom brackets to us. This is a very nice little unit. The bearings were not pressed into the delrin sleeves. Rather, you push the sleeves into the frame first and then install the bearings after. The result is amazing. This is the smoothest BB I have ever felt. I installed the cranks and they spun freely with little to no drag, and I have not touched them since. The Cane Creek 110 head set has also been a winner from an installation and performance perspective. The Super Logic seat topper is 110 grams and has been running without incident despite the constant hammering from my backside. The Enve 120mm stem and 44 cm bar are light, stiff, user friendly, and look perfect with the rest of the bike. The Enve R45 wheels are a balance of aerodynamics and low weight. They spin on DT hubs and came out of the box true and dished perfectly. I decided to go with Red for the kit because it is light, affordable, reliable and the BB30 crank saves quite a bit of weight without sacrificing durability. To top it off, a Fizik Antares carbon was used.

When the bike was built and I threw it on the scale I was amazed to see that it was just a shade under 15lbs. That isn’t an unusual weight to come out of PARLEE, unless you are talking about a 62cm Z3 built for a guy who weighs 200lbs. This led to my next concern, is it possible for such a light bike to be responsive, efficient, and reliable for a person of my stature? By the third pedal stroke that concern melted away and will never again cross my mind. The bike surged forward with every bit of energy applied to it.

Since then, I have had the bike in a variety of situations and in every case it has made my riding better. I can bomb through rutted and cracked pavement comfortably. Even in rough corners where line changes are needed, the bike never stutters. It feels really clean to the point that I lose awareness that there is a bike under me at all, it becomes a part of my body. I have never had a road bike do that for me. The components of course make this happen as well. The Gore cables on the Red shifters are buttery and exact. The bars and stem work in perfect unison. The head set glides left to right and back again with precision and confidence. The Red brakes are great as is the R45’s braking performance. They spin up quickly and carry speed really well. The fork is stiff but soaks up harsh buzzing immediately. The integrated seat post and seat topper work great, the Ritchey clamp is easy to operate, and the Antares looks perfect with the white bar tape.

This is my favorite road bike of all time – period. It wouldn’t be possible without the skill and creativity of those who helped me make the bike. Scott Hock did a great fit, Tom Rodi designed it perfectly, Bob Parlee created the amazing construction process, and the folks at Enve made all the tubing to PARLEE design. The parts manufacturers at SRAM, Enve, Ritchey, or Enduro make products that mesh seamlessly. Finally, the boys at Firefly were gracious enough to shoot the awesome studio shots. I am almost sad that the bike is done, but then again, I’ve got some riding to do. Thank you all.


Fireflys Are Self Aware

By: Jared Porter Apr 15

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There are times when a chain reaction of events unfold that are complex, unexpected, and exciting. The birth of Firefly Bicycles was one such moment. Tyler Evans, Jamie Medeiros and Kevin Wolfson are Firefly. Each of them possesses qualities and aptitudes that, in combination, create an awesome team. It became clear to me as I spoke with them that they know exactly how they want their company to be perceived, how the bikes will look and ride, what methods and materials to use, and what the customer will take away from the experience. From the outsider’s perspective that all sounds perfectly logical, but from where I sit, after being involved with more than my fair share of bicycle companies, I know how amazingly rare it is.

Tyler and Jamie decided to team up while trying to figure out what their next move was going to be professionally. Both are totally rooted in Boston, and Independent Fabrication’s announcement to relocate to southern New Hampshire made their decision to move on imminent. Both of them really didn’t want to stop building bikes, that part wasn’t much of a decision. The real question was how and where they wanted to make bikes? That question triggered the creation of Firefly. The two of them know each other in an intimately professional way, having been tested by the same situations in the past. They have worked with each other on prototypes, concept bikes, and crazy customer special requests. It was these types of projects that really made them want to continue working together. The materials they employ are clean and timeless. Both stainless steel and titanium allow little room for error on the part of the builder. They also allow for a minimalistic aesthetic that shows off the builder’s skill; they don’t need paint, body fillers or anodizing to make the frame look finished. This transparency is a metaphor for the entire philosophy behind the way they build bikes.

The element that remained to be sorted was finding someone to act as a point of contact for the customers; that is where Kevin came into the picture as Lead Frame Designer. At Independent Fabrication he became adept at this role by drafting a few thousand custom frames. He genuinely enjoys being the person customers talk to. It allows him to make the customer understand the process of designing the frames. A big part of this process is asking the right questions.

So what differentiates these guys from all the other spin-off companies that were spawned from Greater Boston’s tumultuous frame building past? With nearly 30 years of collective frame building experience between the three of them, they each have a specific area of expertise. Each of them fills a very specific and essential niche in the company that makes the sum of the parts much greater than the individual pieces. I think that they identified this in each other at the inception of the company.

Tyler, as the Creative Director, incited a social media onslaught on Facebook, Twitter, and Tumblr as the company came online. To that end Tyler says, “We are doing more than building bikes, bicycles are a social product”. Looking at Google Analytics confirms this. Every blog post shows a huge spike in web traffic on their website. Tyler worked with id29, a company specializing in branding and packaging cohesive identities, to create the logo, look, and outward image of Firefly’s website and soft goods. Anybody can track the process of creating the company. We got to see the building of the alignment table, machining fixtures, head badges, first frames, heat sinks and all the associated tooling. If one had the material, knowledge, and machines it is a step by step guide on how to start a bike company. The presentation is also stunning. The photos of the alignment table are as beautiful as they are informative. When asked why they would go to all the extra effort to show how the tools and frames are made, Tyler responded, “We want people to feel closer to their bikes, having the process be transparent makes this possible. We are creating extensions of the human beings, we want the process of buying a Firefly to be an intimate one.”

If Tyler is the intuitive promoter then Jamie, as the Director of R&D, is the creator of structure, discipline and efficiency. His background in chemistry and astronomy allowed him to understand systems of organization. These academic pursuits were too theoretical though, and he needed something more tangible to direct his energy towards. “I learned how to think, then I had to think of something to think about” says Jamie. Jamie obviously chose frame building. His approach to making, tooling, and machining frame parts is tremendously logical. He builds jigs that minimize operator error. For example, His chain stay mitering fixture won’t allow you to load the stays into it if there is not the prescribed tire and chain ring clearance. This approach minimizes lost time and material when a mistake is made. There is a fixture for every operation in the building process, even if a step can be done by hand. Jamie takes the time—and really seems to enjoy it—to make tools that make the jobs easier in the long run. Tyler says of Jamie’s methods, “It’s a production mindset applied to individual customer needs”. “There are guys out there hand filing each tube miter. We do it with fixtures as well or better, and much faster. A perfect miter is a perfect miter” says Jamie. Using the best possible methods to arrive at the best possible outcome is the mantra. They use the time saved from efficient set up and execution to develop new methods so that there is as much value packed into each customer’s frame as possible. “It is really a mixture of the handmade and modern machining practices” says Jamie.

All of this creativity and discipline is a wonderful thing, but if nobody is there to answer the phone and respond to emails then none of that matters. Kevin is the point man taking care of the customers. Kevin is thoughtful and always listening. He is adept at taking the information from the customer and translating it into the technical data used to create the frames. This process is far more than simple order taking. Kevin’s task is the most essential link between the idea of a bicycle frame and the end product. If he doesn’t translate the customer’s desires into an accurate frame design, all the efficient tooling, immaculate welding, and perfect frame alignment don’t add up to anything but a waste of time, money, and materials. Frames are more often ruined by poor design, rather than incorrect building techniques. When asked how his degree in neuroscience translates to a career as a frame designer he replies, “In the end both disciplines deal with helping people, which is why I pursued both.” His credentials go way beyond being a skilled draftsman, good listener, and all around nice guy, as he is also a Cat 1 racer. It is his experience as an elite level cyclist that informs him of the technical nuances that affect the way a frame will behave under the rider.

There are other innovative approaches that are employed to bring the customer closer to the buying process. The online fit form is the first step, then the customer can Skype with Kevin while gathering the fitting information. In this way Kevin can be sure he is getting the most accurate data. It also allows the customer to get better acquainted with Kevin, Tyler, and Jamie. With every order the customer receives a thumb drive that contains photos of the production of their bike from start to finish. They really want to show what they do, share it with the customer, and show them how their bike was built. In an industry where I have heard the saying, “This job would be fun if it weren’t for the customers”, all three of them have a refreshing attitude towards the end user. Jamie, Kevin, and Tyler are lucky that they have control of how they make a living; it is obvious to me they know that. By extension they are honoring their customers with the knowledge that they have made an informed decision about who they are getting their bike from. As consumers we don’t often get the feeling that we have spent our money well and given it to someone who deserves it. I think to provide that feeling is something very special, and so do the guys at Firefly Bicycles.


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