Weekly Round-up for October 5th, 2012

By: Embrocation Oct 5

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A nice graphic showing some bicycle trail / path infrastructure in the US. Urban bicycle-specific infrastructure is the key to developing cycling as a true alternative to other forms of transportation in urban settings. Good food for thought here.

On a related note: Some total BS from our own town. So what's the big deal here? Total and complete lack of empathy for our fellow human beings, it would seem...

I like it. Why? What’s not to like: lasers coming out of bicycles and chemical brothers just about seal the deal for us.

Chemical Brothers 'Velodrome' - London 2012 from Crystal CG on Vimeo.

Another day, another loser. This is getting tiring.

Drama and intrigue in another endurance sport. This is going to blow up and in a weird way, it's actually kind of comforting to see that bicycle racing isn't the only sport constantly suffering from image issues related to various forms of cheating.

When Il Sceriffo (The Sheriff) speaks, we listen. Especially when he says "Via dal mio prato, bambini!"

For real, Bike Rumor? This is your bike for testing pro-level parts? How do you sleep at night? Well, probably in one of these, by the looks of it.

Excited to throw a leg over one of these bad boys in a couple weeks. Bold move of Merckx to offer their top-level frameset compatible only with electronic shifting drivetrains. Way of the future?

Product Pick of the week: Gore Ride-On Cables. We've been using these on SRAM, Shimano and Campy bikes for the past couple years with very pleasing results. Too bad that Gore is going to stop production. We've also been pleased with Yokozuna cables in the past, but these have been tougher to get ahold of.

Random photo of the week and the lastest in our series, "What Happens at Monumental Bike Race Finish Lines When There's No Race, Battenkill Edition: Thanks to Dieter for this one.

And what to do after you procure a truckload of meat? Ride your bike of course. Do it. Do it now.


Weekly Roundup for September 28th

By: Embrocation Sep 28

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The other day I learned something funny. Well, funny for me anyway. I learned about “Cinderella Sports Stories”. The analogy is very applicable in all sorts of ways, as most sports demand some type of appropriate shoes, cleats, boots, fins, sandals; so if the shoe fits, so will the analogy. And as of late, nothing has resulted in such a general feeling of exhuberant deliverance (or relief) as Phil Gil’s rainbow stripes win last Sunday. Talk about a Cinderella moment. For those who accidentally turned on right now, think of Red Sox’s Ortiz’ slump one or two seasons ago. Yes, just like that, but in cycling form, which means roughly six months of anguish and uncertainty on the eyes of myriad eager fans (like me).

One would wonder if making a few million euros a year would make Gilbert soft, or that he was fit on a wrong bike, or shoes that were too tight, or stars not aligning properly, or if someone mislabelled the jars and he kept applying embrocation to his chammies. We got accostumed to his super hero stunts, and expected nothing short of a similar rerun of his 2011 season. Paranoid folks out there could argue this was all a ruse, building up so much expectation that the universe was not-so-secretly conspiring for a huge win somehow. So now we have Phil Gil where he belongs, enthroned in the Pantheon of Awesomeness in the collective minds of cycling fans.


On the topic of good jobs, this past Saturday was Mayor’s Cup, and one of our own scored big. Luke Keough snatched a big W out of the legs of Karl “10-Menzies”, who decided to celebrate a bit too early and earned himself a veritable Zabel-Freire Awkwardness Award (see Milan-San Remo 2004). Am telling you, those Keough kids possess the potently dangerous mix of skills and sneakiness that will render them many victories in the coming years. If you’re racing against them, be forewarned.

This coming weekend, who’s your money on? Kyle and I are expecting a bloody battle between Contador and Gilbert at Lombardia. ‘Twill be a humdinger I tell you.

Cross is here. Have you been practicing your dismounts? If not, look at this, but look close because the dismount is almost too fast to follow.

Product Pick of the Week: Sportique Elements Cream. If you're going to keep one and only one tube of goo in your race-day bag, this should be it. That happened last weekend - arrived at the race and realized Elements was the only thing I had with me. So, it went everywhere - legs, chamois... everywhere. And it worked well. Get it here.

Speaking of products, 2013 is going to be a good year for the tech-heads and hard-goods lovers out there. SRAM's new Red stuff is amazing, and we're also excited about the impending release of Dura Ace 9000 series components. Stuff looks really nice.

Occasionally the news in the world of cycling reminds us that the world is kind of a messed up place right now. These are uncertain times. But hey, the NFL refs are back to work, so all is well, right?

I read Tyler’s book. Quick read, many have already judged, cursed, whatever. But this interview with Millar is a lot more interesting.

Have a great weekend, everybody.


Di2 Special

By: Embrocation Sep 23

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It's no secret that Shimano is poised to release new versions of their Dura Ace group next year, including a new Di2 version. We're still a few months away from that product release, but for now, we still have the current generation Di2 in stock for use on complete bike builds. As of today, we are offering a limited 10% discount offer on any complete bicycle built with either Dura Ace or Ultegra Di2 parts kits. If you're cool with getting a screaming deal on parts that are soon-to-be 'last generation' parts, then this is a great opportunity for you.

Products subject to this discount are any complete bikes for which we offer a complete specification with Di2 parts. This includes:

To order, contact us or place an order online and use the discount code embrodi2 in the shopping cart to apply the discount.

The fine print: This offer is good from September 25th through October 12th, 2012. Some items may be out of stock upon order, but we don't anticipate any problems filling orders. Substitutions to some kit specifications may be allowed where possible, but we reserve the right to keep all kit specs as they are listed. Normal lead-times apply.

Please CONTACT US if you would like to discuss the details of any of our products or if you would like to place an order off-line.


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