Weekly Round-Up for October 12th

By: Embrocation Oct 12

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We're not going to talk about doping. Not going to mention Lance or USADA or how we'd really just like the cycling world to move on from this chapter. Damn.

If I had a ‘stache, a time machine, and most importantly, clogs, this would be me.

Read this. Then resist the desire to kill yourself that you'll undoubtedly experience if you like a) cycling or b) the English language.

We addressed this before. And we address it again: the printed matter will stick around for a while still. So buy Volume 8. And upcoming 9.

NICE! Rambo for another year. Old Man Power indeed, dude’s racing way into his 40s.

Dunno yet what to make of this. You sure cannot (or should not) ride no hands.

Kid on our team has been in Italy for the last few weeks. Keeps sending everyone pictures of him doing cool stuff with scenic backgrounds. Sort of starting to hate him a little.

Evan loves his Cazzo, yes he does. Speaking of, this is coming to a T-shirt near you before long, courtesy of one of our customers.

And speaking of Italian stuff, our product pick of the week: Pegoretti Duende. Sort of like the Marcelo, but a little less pricy. One of the best bikes you've likely never heard of, coming to an Embrocation site near you soonish.


Weekly Round-up for October 5th, 2012

By: Embrocation Oct 5

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A nice graphic showing some bicycle trail / path infrastructure in the US. Urban bicycle-specific infrastructure is the key to developing cycling as a true alternative to other forms of transportation in urban settings. Good food for thought here.

On a related note: Some total BS from our own town. So what's the big deal here? Total and complete lack of empathy for our fellow human beings, it would seem...

I like it. Why? What’s not to like: lasers coming out of bicycles and chemical brothers just about seal the deal for us.

Chemical Brothers 'Velodrome' - London 2012 from Crystal CG on Vimeo.

Another day, another loser. This is getting tiring.

Drama and intrigue in another endurance sport. This is going to blow up and in a weird way, it's actually kind of comforting to see that bicycle racing isn't the only sport constantly suffering from image issues related to various forms of cheating.

When Il Sceriffo (The Sheriff) speaks, we listen. Especially when he says "Via dal mio prato, bambini!"

For real, Bike Rumor? This is your bike for testing pro-level parts? How do you sleep at night? Well, probably in one of these, by the looks of it.

Excited to throw a leg over one of these bad boys in a couple weeks. Bold move of Merckx to offer their top-level frameset compatible only with electronic shifting drivetrains. Way of the future?

Product Pick of the week: Gore Ride-On Cables. We've been using these on SRAM, Shimano and Campy bikes for the past couple years with very pleasing results. Too bad that Gore is going to stop production. We've also been pleased with Yokozuna cables in the past, but these have been tougher to get ahold of.

Random photo of the week and the lastest in our series, "What Happens at Monumental Bike Race Finish Lines When There's No Race, Battenkill Edition: Thanks to Dieter for this one.

And what to do after you procure a truckload of meat? Ride your bike of course. Do it. Do it now.


Di2 Special

By: Embrocation Sep 23

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It's no secret that Shimano is poised to release new versions of their Dura Ace group next year, including a new Di2 version. We're still a few months away from that product release, but for now, we still have the current generation Di2 in stock for use on complete bike builds. As of today, we are offering a limited 10% discount offer on any complete bicycle built with either Dura Ace or Ultegra Di2 parts kits. If you're cool with getting a screaming deal on parts that are soon-to-be 'last generation' parts, then this is a great opportunity for you.

Products subject to this discount are any complete bikes for which we offer a complete specification with Di2 parts. This includes:

To order, contact us or place an order online and use the discount code embrodi2 in the shopping cart to apply the discount.

The fine print: This offer is good from September 25th through October 12th, 2012. Some items may be out of stock upon order, but we don't anticipate any problems filling orders. Substitutions to some kit specifications may be allowed where possible, but we reserve the right to keep all kit specs as they are listed. Normal lead-times apply.

Please CONTACT US if you would like to discuss the details of any of our products or if you would like to place an order off-line.


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