Meet Our Makers - Senior Staff Photographer

By: Brandon Jun 29

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I’m Joshua. Can’t remember a time when a bike wasn’t the most important thing in my life. I used my first BMX bike to race every kid in my neighborhood. When I was 12 I started competing in XC mountain bike events and I plastered my bedroom walls with every picture of John Tomac and Julie Furtado I could rip out of Mountain Bike Action. The dirt is in my blood, which explains why I dedicate most of my time to being a solid mid-pack finisher in local cyclocross events.

I make my living as an editorial/commercial fashion photographer but I secretly long to bike camp for the rest of my days. I dig riding on the road and sometimes I do alright on a club ride, though mostly I just want to be King of the Café Stop. Got my sights set on a Euro relocation in the coming years so I can get destroyed by skinny Belgians.

Few things make me happier than Mexi-Cokes, Banh Mi, stroopwafels, and making my own Chamois Cream. Embrocation has been kind enough to allow me to bring my skills of making people look fantastic to the table and I even designed a bidon for them. I’m affectionately referred to as “Art School” around the HQ due to my penchant for using words like penchant. I feel like this nickname is justified.

Pros: Has a deep bag of L series lenses, mega-handy with an Aeropress, very charming. (edit: allegedly - BE)

Cons: Went to art school, self-deprecating, uses vscocam way too much, listens to Rush.

You can view my work at joshahaines which helps my Google analytics.

Thank you for your time.

graphic by Grayson Smith


Meet Our Makers - Senior Staff Photographer

By: Brandon Jun 25

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Born and raised in western Michigan, Chicago resident 12 years and counting. Youth was filled with BMX bikes, trails and dirt jumps in the local woods, and escape via bicycle. Many shins were repeatedly hamburger'd - seriously, have you seen my legs? - and many cheap framesets were broken to be re-welded by my father.

Helmets weren't really a thing back then; perhaps this explains my slightly warped sense of humor.

After college and moving around a bit, I finally got back on a bike for fun instead of to get around. Made new friends, went self-employed for a few years, put down some roots, rode more. Joined a club, started racing. Did exactly one road event, a criterium in which I was dropped in the first lap. Raced track; won some socks in a 5-lap scratch and a couple match sprints. Most of the time I got lapped. Checked out this thing called cyclocross. Immediately got a used cross bike and started racing it. I'm still getting lapped sometimes, but I like to think I'm going faster than I was 5 seasons ago. Trying to bring back my once-brutal bunnyhop.

Age: Mid-to-late-30's

Strengths: Straight downhill sprints, possibly gravel, being tall, and Canon cameras.

Weaknesses: Climbing, pizza, ice cream, hockey temper.

graphic by Grayson Smith


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