Embrocation is the essence of cycling. One of those things that just makes your world spin. Technically, you could do without embrocation, but that's not living. Embrocation is the jam on your toast, the honey in your tea. It's hot infusing carrier oils with capsicum at 2:00 in the morning. It's pure, it's life, it's just plain good. Simple ingredients make the best embrocations. High end, designer carrier oils, each with it's own unique benefits. Formulating and re-formulating the perfect ratio of essential oils. It's using only 100% pure beeswax to thicken your creation. It's science, it's spirit, it's alchemy.

Embrocation used to be just for race day, but lately has found it's way into my daily routine. Wake, shower, dress, coffee, embrocate, commute. It helps you feel cool on the hottest days and warms through to your heart when the mercury dips. Embrocation is the panacea for a ho-hum day.

Everyday, I grow more fond of the process, the creation, the quest for the "perfect" batch.

-Pete Smith
Creator Mad Alchemy Embrocations