About Embrocation
From the Oxford English Dictionary: (noun) A liquid used for bathing or moistening any diseased part; now usually restricted to applied by rubbing; a liniment.
Embrocation is the essence of cycling. One of those things that just makes your world spin. Technically, you could do without embrocation, but that’s not living. Embrocation is the jam on your toast, the honey in your tea. It’s hot infusing carrier oils with capsicum at 2:00 in the morning. It’s pure, it’s life, it’s just plain good. Embrocation used to be just for race day, but lately has found it’s way into the daily routine. Wake, shower, dress, coffee, embrocate, commute. It helps you feel cool on the hottest days and warms through to your heart when the mercury dips. Embrocation is the panacea for a ho-hum day.
The Journal
The first issue of Embrocation Cycling Journal was released in January, 2008. Inspired in equal parts by cyclocross racing, road riding and die-hard commuters the journal is an outlet for writers, artists and photographers to express themselves and tell their stories. Each journal is a grassroots publication that draws content from a wide variety of writers, artists and photographers and compiles this content in a high-quality, stylized book, each with a unique design concept. With the support of riders, commuters, racers, mechanics, frame builders and the like, each issue of Embrocation is an ever-evolving cross-section of the cycling community at large.
So, by all means, contribute, comment, help us to advance this sport which we love. And don’t forget to embrocate regularly.
